Sotheby's x TAMINIAU


Balue (Marjolein) initiated and managed a collaboration between Sotheby’s and Jan Taminiau in which Old Master paintings from Sotheby’s forthcoming sales of The SØR Rusche Collection (in London) were transported and presented in the contemporary setting of Jan Taminiau’s dynamic pop-up store in Amsterdam. 

Featuring three paintings selected by Jan, the exhibition juxtaposes the classical appeal of Old Masters with the modern aesthetic of the designer’s spatial and playfully decorated space. Exceptional paintings by Adam van Breen, Edwaert Collier and Cornelis Norbertus Gysbrechts lined the store’s fresh white walls, creating an open dialogue between Jan’s debut ready-to-wear line and the innate beauty of these works, through texture, colour, line and depth.

The short exhibition offered people in Amsterdam an exclusive chance to see these paintings up close and provided these two wonderful high end brands with shared marketing activities and networking opportunities.

Studio Drift Coded Nature at Stedelijk Museum

Exhibition — 25 Apr until 26 Aug 2018

Picture by Tom Cornellisen

The Stedelijk Museum Amsterdam presented the first solo of the succesful Dutch duo Lonneke Gordijn and Ralph Nauta (Studio Drift). Studio Drift Coded Nature became the highest valued and most attended exhibition of the Stedelijk since the re-opening in 2012. In addition to their early designs, the exhibition featured new, previously unseen work by the Dutch duo. Specially for the presentation at the Stedelijk, Studio Drift created the largest-ever installation of Fragile Future. Another highlight was Drifter, a floating concrete monolith measuring four by two by two meters. The film Drifters (2016) and the installation Materialism (2018) went on view for the first time. In total, the presentation comprised of eight of Studio Drift’s room-filling installations, together with a selection of films. Marjolein was closely involved with the preparations and execution of the exhibition from the Stedelijk side.

Communication Ed van der Elsken - Camera in Love

Lead in all PR efforts for the exhibition Ed van der Elsken - Camera in Love (De verliefde camera), the largest overview exhibition of the photographer worldwide in 25 years. Creation of press releases, organisation of press preview, speeches of director and other speakers.

Opens 4 February 2017 - 21 May 2017

International PR for Jordan Wolfson's solo at Stedelijk Museum

Responsible for the international PR around Jordan Wolfson's MANIC/LOVE/TRUTH/LOVE exhibition. Working closely with David Zwirner and Sadie Coles PR to create a shortlist of international art journalists to attend the preview at the Stedelijk. In collaboration with Amsterdam Art Weekend and Amsterdam Marketing two press trips were organised to great success. 

The Wunderkammer becomes W Hotel preferred partner

W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, debuted in the Netherlands with the highly anticipated opening of W Amsterdam in October 2015.

Many Dutch and international celebrities attended the opening night, where they were surrounded by golden balloons and several large floral statement pieces by stylists The Wunderkammer from Amsterdam.  

Since the opening, The Wunderkammer has become the floral partner of the W Hotel in Amsterdam.

BALUE initiated the contact between The Wunderkammer & W Hotel Amsterdam.

Pictures by Jeannine Govaers

New Shop for a Week by The Wunderkammer

The Wunderkammer just opened a new Shop for a Week at Hotel Droog! BALUE brought the two parties together and collaborated with DROOG for all promotional communication. In line with Hotel Droog's programming, The Wunderkammer hosted a floristry workshop. BALUE organised the Press Preview

Shop for a Week by The Wunderkammer

Shop for a Week by The Wunderkammer

Press preview

Press preview

The Oasis of Matisse x The Wunderkammer

How wonderful! Stedelijk Museum will host one of the biggest Matisse exhibitions ever, called 'The Oasis of Matisse' . Henri Matisse was inspired by the exotic flora he saw during his travels to Tahiti. For the opening of the exhibition, The Wunderkammer created the floral adornments, based on Matisse' famous cut outs. Initiative, project management & PR by BALUE

Inspirational place: Design Miami 2014

In December I finally got to fulfil something that had been on my wish list for awhile: to visit Design Miami/ and the Art Basel fair in Miami. These were some of the many highlights

Inspirational visit: AD Intérieurs exhibition

AD France partners with the Musée des Arts Décoratifs in Paris on its fifth annual AD Intérieurs exhibition. Amazing spaces by different decorators

Harper's Bazaar launch x The Wunderkammer

Harper's Bazaar launch x The Wunderkammer

Last week the Dutch version of Harper's Bazaar was launched with a festive event at Het Tropenmuseum in Amsterdam.

The Wunderkammer decorated the venue with fields of bold coloured flowers.

Marjolein initiated the collaboration between Harper's Bazaar and The Wunderkammer and arranged the marketing & PR benefits for The Wunderkammer

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